Global mobility and increasingly digital operations should suit the young people entering today’s job market. But – business has a poor reputation amongst this generation.
This makes recruiting these potential employees – and future leaders – hard work.
In a recent Deloitte study for Virgin, young people in the UK were asked about the impact of business upon the world’s four biggest challenges:
• Creating jobs and increasing prosperity
• Climate change and protecting the environment
• Resource scarcity
• Inequality of incomes and wealth
Respondents said that business was helping only one: creating jobs and increasing prosperity. According to these young people (aged 16 – 21), business is simply not helping with the other three issues.
This dim view of business reflects a generally poor experience within early employment.
The National Centre for Universities and Business reports that two thirds of graduates regret their first role… with 25% leaving within one year.
A startling 87% of employers have not been able to fill their graduate roles, yet there are one million unemployed young people in the UK. (This is the third highest figure in Europe.)
So how can HR deal with this challenge?
The Deloitte report states that 80% youngsters want to work for an organisation that is responsible and proactive about its affect upon society.
Surely the answer is in the roles and investment available? ‘Millenials’ (people born after 1983) are mobile and digital. Organisations with a global platform and strong Corporate Social Responsibility programme will be able to create exciting prospects to attract the Millenials. Recruitment can then be truly global and successful for all involved.
“We understand the importance of organisations being environmentally responsible,” explains Kevin Wieczorek, Sales & Marketing Director of BTR International. “Our ISO14001 accreditation demonstrates our positive, consistent action when it comes to CSR. We find that clients and employees alike are keen to understand this side of our business.”
With so many young people dissatisfied in their current role, now is the time to stand out from the crowd and attract mobile talent.